Legendary shoe designer Gianvito Rossi is one of the few shoe artisans to still handcraft his heels. He utilises minimal machinery. So we decided to transform this insight into a highly memorable piece of communication.
Miniature Rossi shoeboxes were sent out to 100 VIP Harvey Nichols customers to invite them to the exclusive launch event of Gianvito Rossi's latest collection. Inside each box, recipients were encouraged to catch a sneak peek of Rossi's new collection when they transformed our traditional invites into origami heels.
FP7/DXB part of McCann Worldgroup
Paul Banham / Husen Baba / Ali Mokdad / Erol Salcinovic / Celia Jaber
NY Festivals 2014 - 3 bronze trophies
ONE Show 2014 - Merit